Working with the world’s greatest rugby team
Working alongside the creative team to help deliver engaging, high-end creative content for such a prestigious team is always an enjoyable challenge. The All Blacks decided to break barriers and move away from the traditional black and white of the All Blacks, a bold and brave move in branding.
Here’s how we play our part in a big movement for the World’s Greatest Rugby Team.
Over 2,500+
specs created
Teams that are the size of the All Blacks often face one key challenge. Delivering both quality and quantity.
With such a huge global fanbase, along with a wide range of key partners and stakeholders, this is where we were able to help deliver exactly what their team needed.
We’ve proudly built a range of exclusive back-end systems in-house that allow us to not only create bespoke graphics for social media, but also have these reformatted and exported instantly at hundreds of other different specs and sizes for all marketing initiatives. These systems are the first of their kind in the Southern Hemisphere and were a game-changer for the All Blacks who are constantly looking for better turnaround time and speed in getting campaigns to market.
Over 20+ bespoke variations for multiple ticketing campaigns, 2,500+ different sized graphics exported for a range of OOH, digital billboards, printed media, paid ads, social media, and all stakeholder promotion.
Our work with the All Blacks included:
↪ Support with Creative Direction and Implementation
↪ Delivery of all Ticketing, Marketing and Social Creative
↪ Set-up and delivery of editable PSD files for in-house creative consistency
↪ Assisting with overflow when internal team is under-resourced
Creative
Direction
Our team have had the pleasure of assisting with the creative direction and brand implementation across socials, ticketing, OOH media and more.
With the All Blacks being such a globally recognised brand, seen by millions of viewers every single day, we wanted to ensure their brand was engaging.
This included developing specific image treatment, background assets, and colouring that is unique to the All Blacks brand.
This included:
↪ Development of Image Treatment and Colour Correcting
↪ Design Assets unique to the All Blacks brand
↪ Editable PSD files shared with AB’s creative team for consistency
Creative
That Sells Out
When you need to sell over 150,000 tickets to home games – creative plays a huge part in ensuring that these actually get sold.
There are two key phases. The first being the creative that helps to excited, inform, and make the audience aware of what is happening – which we focused on as the ‘Awareness’ phase.
Then came the ‘Conversion’ phase – across each individual stage in the process. Pre-sale, general sale, final sale and more. This helps to ensure that as the matches get closer, the creative is scaled up, with live updates on ticket numbers, sold out stadiums, and more.
We worked closely with the All Blacks internal team to ensure the creative was delivered for dispatch across social media, paid advertising, billboards, OOH, ticketing sites to optimise their reach.
Our work with the All Blacks included:
↪ Developing brand assets and optimising for all creative
↪ Supplying 2,500+ pieces of creative for dispatch with stakeholders
↪ Staged approach to sales phase with updated creative throughout
↪ Ensuring artwork was optimised for visibility in high traffic areas
Previous work with the All Blacks
Let’s work together.
We’ve talked the talk.
Let’s Walk the walk.
If you need a team that has lived and breathed the sports world, and has an array of solutions to cater for teams and organisations of all sizes – our design and creative team are here to help you become the best in the field.
Let’s get things underway for the season ahead.
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